Røros – connecting markets


After having worked on a project for Troms Reiseliv in Nortern Norway and the British tour operator, Martins World, I wanted to introduce Martins World to the Mid Norway region. The region offers a great variety of city, wide open mountains and wild coast.


I carried out a thorough desktop market research exercise, speaking to local contacts I already had as well as many others to find out if there was interest among the tourist destinations in the region, and also to determine what they had to offer the British tourist. I found there was a wealth of activities for both winter and summer visits. Through the research I also learned that the British tourist was becoming more open to the idea of a different kind of holiday i.e. outdoors and wildlife experiences. Martins World operates in this segment with, specifically, sports fishing holidays all over the world so the fit seemed to be good.


I initially arranged to make a presentation to the regional providers and local tourist board. The presentation was attended by 12 different travel destinations in the local area and it became clear that it was of interest to the delegates present to connect with British tour operators as we had a good discussion about what was required to proceed.


I went a away from the meeting with a lot of material I could present to Martins World to see if they would be interested in the region. Martin Founds of Martins World felt that the area offered enough opportunity for him to want to go and have a look for himself. I contacted destinations I thought would be of specific interest to him, such as fishing destinations both on the rivers, at the coast and the town of Røros itself and also the city of Trondheim. I also contacted a journalist working for the regional newspaper, Adresseavisen, which resulted in a double page spread covering our visit to a famous husky tour destination.


Martin Founds was impressed with what he saw during his visit and was very interested to promote the region. This lead eventually to another tour to view the area, this time with a journalist and fisherman to write a feature in a fishing magazine.


This proves that to have a person who can understand and see opportunities as well as able to coordinate visits and meetings is a crucial part in international marketing work. If you have a project that needs the input I can offer contact me on +44 (0)7759 646833 or email [email protected].